Promoting the Use of Solarthermal Applications in Southern Africa Through Social Network
Abstract
Tourists usually come to Southern Africa to enjoy the sunny weather and many of them wonder why so little use is being made of the plentiful sunshine. Paradoxically, on one hand they observe a situation where there is far less sunshine yet relatively more solar water-heaters in the developed nations, and on the other hand, lots of sunshine but quite a few solar applications in operation across Africa. Research has not yet globally addressed the potential reasons for this inconsistence and its remedies. Our study seeks to fill this knowledge gap by investigating the much larger circle of the renewable energy fraternity. Through a survey, we probe online community members’ perceptions and inclination towards actively supporting solar water-heating projects in Southern Africa. Our results show that generally, individual members are willing to support the region’s solar market. However, due to a perceived lack of knowledge about the benefits of SWHs among Africans, online communities would be more prepared to contribute towards knowledge enhancement. Simultaneously, the sponsors would also expect some accountability and responsibility from the beneficiaries. Our work generates some insights for setting funding agendas and designing effective communication strategies that may influence the outcomes of fund-raising campaigns.